The uncensored playbook for fearless founders who want to disrupt not follow the crowd.
Deliberately different is a skill to master to free the ME inside all of us.
Part memoir, part manifesto it explores how the boldest entrepreneurs think, act, and win.
From startup to scale-up to sell-up, this is business rewritten for those who refuse to colour inside the lines.
Don't follow the waggon in front, create your own lane:
The mindset
Lead don't follow
Working on yourself
Working on the business
"An idea a week to make more money in B2B sales"
A year-long journey (and some), into the behaviours and methods of the Mentalist Entrepreneur aka the sales leader.
52 bold, practical and deliberately different suggestions to help founders, directors and sales leaders, rewire the way they think about selling.
Leaning heavily into psychology, relationship building and emotional intelligence the ideas are a mixture of classic best practice - updated for the new world we live in, and fresh initiatives that are proven to work.
Each step is a conversation starter, a culture shifter, and a call to action.
The energy new ideas bring should not be underestimated.
Creating a safe place for people to shine, excel beyond what they thought possible and grow without speed cameras or limits is possible. Much of it is applied science. This book breaks it down to the composite elements and reaffirms the behaviours the leadership should employ to build trust, loyalty and ultimately belief.
COMING SOON